Driving traffic to your Etsy Store
Etsy is the fastest growing E-Commerce platform. Etsy encourages users who sell handmade products and it is no surprise that Etsy shop owners have a huge market share on Pinterest as well. People love to share and re-Pin Etsy items which are aligned with our lifestyle and interests.
Promoting your Etsy shop on social media
Social media could be the most effective yet low-cost promotional tool for any business including E-commerce. With the help of social media marketing, you can grow your brand awareness, connect with potential customers, and reach a global audience.
Now you must be wondering, which social network I am referring to. Well, every social network has its own pros and cons.
Facebook – It is a social network, where most of the time people come to share, communicate, and discuss things. They are not here typically with the mindset of buying anything. So if you have any products to sell, Facebook might not be the best idea. But if you are looking for brand awareness, this could be a really fast and effective way to do so.
Instagram – It is not good for text-based (articles, blogs, etc) as Instagram is heavily based on images and hashtags. If you are promoting services like photography, interior design, or sell anything that needs a visual appeal, you can build a strong brand here.
Pinterest – It is the most effective social media network for promotional purposes and works for multiple types of content. It has rare visual appeal and millions of people have used Pinterest to buy things online. It works well with the Etsy store.
Why Pinterest is good for your business?
Millions of sellers on Etsy choose Pinterest as their prime source traffic to their stores. Getting followers may feel good but it doesn’t always mean they will convert to customers as well. But this surely helps Etsy store owners to get their message out.
Unlike other social media like Facebook, Instagram, etc, Pinterest users like to make purchases. Usually, they visit Pinterest when they are looking for some inspiration. For example, if you want to renovate your kitchen, the best bet for the design and ideas would be Pinterest or Instagram. Pinterest showcase items with real-time prices, location, and a link where to buy from which makes it ideal if you are interested in online purchases.
Most of the time when people are buying online, they are more interested in knowing who is behind any particular product to ensure the quality of the product they are going to buy. Pinterest is heavily focused on branding. It inspires users to click on your products provided the images are of good quality and you are posting it in relevant Pinterest boards.
Getting started with Pinterest
Open Business Account with Pinterest
The first and most important step to getting started with Pinterest Marketing is – signup for a business Account at Pinterest. It is an ideal case that you use the same company/user name at Pinterest and Etsy. Consistency inspires branding. If you already have an account with Pinterest, you can convert it to a business account. You can also have two separate accounts for personal and business purposes as well.
Complete your Profile
After you signup, prioritize the completion of your account with all the necessary details about your business. Upload the same logo or image you are using at Etsy Store to keep your brand’s personality intact. Don’t forget to add the link back to your Etsy store.
Be creative with boards
Pinterest perfectly aligned with Etsy stores in terms of designs and presentations. Think of your boards as another representation of your Etsy shop. It is better to have multiple boards with fewer pins rather than having one or two boards with thousands of pins each. Embrace keywords and give each board a clear description. This will help your boards and pins to gain some visibility in Pinterest search results.
Create inspiring Pins
Creating beautiful pins is key to success at Pinterest. More inspiring and visually appealing your images are, the more chances it will have for getting a re-pin from users. Longer images work better on Pinterest than square shapes.
Promoting your Etsy items with Pinterest pins
No matter how good your pin is, it is useless, if no one knows about it. To build an audience, you can utilize advertising on Pinterest but if this is not what comes within your budget, you can try promoting your pins in an organic way.
You can promote your boards manually as well. But it would take hours for you to pin and re-pin until you see some results. If you want to save your time and money, then you should try Tailwind.
Tailwind for Pinterest is simply the most effective way to drive traffic to your website or Etsy Store.
What is Tailwind and what it can do for your business
Tailwind is the complete Pinterest Marketing tool for bloggers and small business owners. It has everything you need to drive traffic, leads, and sales from Pinterest – with really minimal effort on your part. It simply works with Pinterest because it was designed for Pinterest specifically.
Pinterest encourages you for daily posts and if you have a life apart from Pinterest, this may be very hectic to your daily life routine. Here Tailwind comes for the rescue.
Tailwind App can:
Schedule your posts
Generate a smart schedule for maximum engagement
Posts at the time you tell the scheduler
Discover relevant content for you
Connects you with pinners to share content in Tribes
Just tell Tailwind how many pins you want to schedule a day and Tailwind will post even when you are shopping or sleeping.
With Tailwind you can have a persistence pinning schedule without any manual intervention. Just space out your pins so they won’t appear as spam to Pinterest or its users.
Tailwind tribes are groups of Tailwind users with a shared interest. Users can collaborate and share information here with other people in tribes. It is one of the best features of Tailwind as it helps you to reach a highly relevant audience in the same niche as yours.
Once you start to use Tailwind, it will analyze your boards to extract information about the best-performing pins. On the plus plan, Profile insight would include (1) Follower Growth (2) Pins being added (3) Re-pin growth rate and (4) comments being added. You can generate weekly or monthly reports.
There can be multiple strategies to promote your Etsy shop. How do you promote your Etsy store on Pinterest? Do share your tips with us in the comments section.